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“Bucket” TVC

Title: Permanent Fix ‘Bucket’
Client: American Medical Association
Director: Josh Mawer
DP: Steve Perrong

This spot was a bucket of fun to make for the American Medical Association. They wanted the spot ad to reach their audience and be humorous enough to get passed on.

We pitched a few ideas, this won out and I storyboarded, cast one of Philly’s finest improvisers and got soaked directing the fun. We turned the edit around in two days and it was launched along with a campaign — in three days we had over 800,000 views. Client was happy.

AMA-bucket-BTS-gridBucket-1280px pointing

Courtesy Amy DiLorenzo

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