Client: American Medical Association
Producer: Paul Irwin
Director/Editor: Josh Mawer
Cinematographer: Steve Perrong
This spot was a bucket of fun to make for the American Medical Association. They wanted the spot ad to reach their audience and be humorous enough to get passed on.
We pitched a few ideas, this won out and I storyboarded, cast one of Philly’s finest improvisers and got soaked directing the fun. We turned the edit around in two days and it was launched along with a campaign — in three days we had over 800,000 views. Client was happy.